Project Type: Academic
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Forest App
This case study describes the major research project for my Masters in User Experience Design, for which I received a first-class honour. The project looked at ways to increase intrinsic motivation towards pro-environmental behaviour through the use of alternative reward-based gamification strategies that tailor to specific user types. Project outputs: Quantitative and qualitative survey Stakeholder…
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Social Shopper App
This project was created as part of my MSc in User Experience Design at IADT and in association with Musgraves, the largest grocery wholesaler in Ireland. The brief was to create a digital solution to help older users (65+) have a more enjoyable experience when interacting with Musgraves’ supermarket chain SuperValu. Primary User Research Persona…
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RevLite for Revenue.ie
This research and design project was conducted as part of my MSc in User Experience Design at IADT with a team of two other students. The project brief was to redesign the Irish Revenue mobile experience to better suit the needs of PAYE customers. The result was RevLite, a tax onboarding application that reverses the…
Lauren Day 